Basis for concept development
a) characteristics of the times
Idea development cannot be separated from the era in which the company is located. The times are constantly changing, and different eras have different characteristics. Although the characteristics of the times cannot be directly used as the basis for the development of corporate ideas, the impact is great.
2) National characteristics
Enterprises should focus on the traditional culture, people's psychology and religious beliefs of all ethnic groups in China to formulate a corporate philosophy that is consistent with their national traditions, so that the business ideas of the enterprise can be quickly rooted in the hearts of the people.
c) Industry characteristics
The development of the corporate philosophy should be based on the industry in which the company is located, and design its own ideas based on the technical status of the industry, market conditions, product characteristics, personnel quality, and consumer preferences.
4) Operator preference
The preference of the industry is the most direct basis for the development of the concept. It reproduces the personality characteristics of the enterprise leader and the understanding or hope of the enterprise characteristics. It is the leader's positioning of the enterprise in the market, which is manifested in the business activities from top to bottom. The overall tendency of consistency.
Principle of concept development
a) Personalization principle
The principle of personalization means that the concept designed by the company must enable it to have its own characteristics in the industry.
2) Socialization principles
Although the concept must be personalized, it must be recognized by the society. Therefore, the development and design of the concept must be consistent with the values of the public and consumers, morality and aesthetics, in order to get the recognition of the public and obtain a high reputation and reputation.
c) the principle of simplicity
The corporate philosophy is a high-level summary of corporate values. Its literals must be concise, connotative must be rich, and easy to remember and understand. The corporate philosophy of simplicity, clarity and novelty will be more deeply rooted in the hearts of the people.